Delivered by Beam.

This year John lewis gave us all a little Xmas surprise. Not only did the annual Christmas advert premiere a week early, we also had a visit from an ‘unexpected guest’. The advert depicts a young child witnessing an alien crash-land into the forest, and going on to show the alien what a traditional Christmas is.

This year, John Lewis and Waitrose decided to create separate campaigns, both delivered by Beam.

“We’ve done it for the last two years (combining them). We thought about it long and hard, considering how our brands talk to our customers. What are we trying to communicate? Although it worked well for the last two years, we actually want to make sure brands have real clarity of thought around them. There are only two minutes to communicate both what Waitrose wants to be famous for in terms of amazing tasting food and ourselves (JL) around, really, moments that matter around Christmas. It’s quite tricky to do that.” – Claire Pointon, John Lewis Customer Director.