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IKEA for Mother London

IKEA - Sanctuary Bears

In this latest ad for IKEA from Mother London, we see the importance of family life mixed with fun in this playful advert featuring two life size teddy bears. From Creative Review “It’s another example of IKEA’s canny ability to reflect on the complexity of modern life in its ads, but without resorting to cliché or sentimentality. Plus those muscly bears would make a good new product line too”

Creative Agency

Mother London

Production Company

Pretty Bird


Tom Noakes



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