IKEA for Mother London
IKEA - Sanctuary Bears
In this latest ad for IKEA from Mother London, we see the importance of family life mixed with fun in this playful advert featuring two life size teddy bears. From Creative Review “It’s another example of IKEA’s canny ability to reflect on the complexity of modern life in its ads, but without resorting to cliché or sentimentality. Plus those muscly bears would make a good new product line too”
Creative Agency
Mother London
Production Company
Pretty Bird
Director
Tom Noakes
Distribution
Beam