10th March 2015
Sky recently announced that from Sunday 1st March 2015 all commercial content will be broadcast in the HD format, for all channels that broadcast from their digital play-out facilities at Osterley.
Beam is delighted to be part of the HD revolution and to have delivered two key commercials for the Capital One Cup on 1st March, where all commercials transmitted were in true HD format.
From Monday 1st June 2015, HD will become the official commercial specification and all clocks must be delivered to Sky in this format.
Commercials are clocked in HD at the Mill and will be converted to SD for remaining broadcasters, which means Beam clients can now see their content aired for the first time in true High Definition quality.
Steve Hutchinson, Head of Commercial Broadcasting at Sky comments, "In line with our ethos of 'Believe in Better', Sky's aim is to offer the world's best produced programming in the highest possible broadcast quality, and to deliver an exceptional viewing experience to our customers".