15th June 2018
Every year in June, The Fireflies cycle over the French Alps from Lake Geneva to the Cannes Lions International Advertising Festival. The challenge is to ride more than 1000kms over 18 mountains in 7 days.
This year Beam's very own Ralph Pope will be taking on this incredible feat of endurance to help raise money for Bloodwise, a leading charity which funds research into the treatment of leukaemia and cancers of the blood. Inspired by the courage it takes to fight cancer, the riders tackle the gruelling climbs of the Tour de France. Our motto is 'For Those Who Suffer We Ride'.