 | PRODUCT
Adidas
TITLE
Slugs
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Frank Budgen
PRODUCER
Alicia Bernard
AGENCY
TBWA \ Chiat \ Day \
San Francisco
CREATIVE DIRECTOR
Chuck McBride
COPY WRITER
Todd Grant /
Chuck McBride
ART DIRECTOR
Todd Grant
AGENCY PRODUCER
Jennifer Golub
POST PRODUCTION CO
A52 Los Angeles
Slugs
Open on a3 shoes running along a city sidewalk. They cross streets and pass
people, getting several curious looks. A man sweeping bumps one of the
shoes, knocking it into the gutter. A slug falls out of the shoe, panting
from his long run. He and the other slug catch their breath and continue
their run.
|
 | PRODUCT
Audi
TITLE
Bull
PRODUCTION CO
Outsider
DIRECTOR
Nicolai Fuglsig
PRODUCER
Benji Howell
AGENCY
BBH
CREATIVE DIRECTOR
Russell Ramsey
COPY WRITER
Nick O'Bryan Tear
ART DIRECTOR
Alasdair Welsh
AGENCY PRODUCER
Toby Clifton
POST PRODUCTION CO
Framestore CFC
Bull
Shot on a Native reserve outside Calgary, Canada and featuring the country's
top rodeo talent, the spot shows a lone rider gaining control of a raging
bull. As the beast bolts into action, the rider hangs on until the bull
acquiesces to his master's wish and slides into a graceful, equestrian side
step known as dressage.
|
 | PRODUCT
Audi
TITLE
Drink like a fish
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Frank Budgen
PRODUCER
Ciska Faulkner
AGENCY
BBH
CREATIVE DIRECTOR
Russell Ramsey
COPY WRITER
Alex Grieve
ART DIRECTOR
Adrian Rossi
AGENCY PRODUCER
Helen Powlette
POST PRODUCTION CO
Framestore CFC
Drink Like a fish
The Audi FSI petrol engine is so economical it makes all other cars appear
to 'drink like a fish'.
|
 | PRODUCT
Barnardo's
TITLE
Stolen Lives
PRODUCTION CO
Thomas Thomas Films
DIRECTOR
Kevin Thomas
PRODUCER
Philippa Thomas
AGENCY
BBH
CREATIVE DIRECTOR
Alex Grieve / Adrian Rossi
COPY WRITER
Alex Grieve
ART DIRECTOR
Adrian Rossi
AGENCY PRODUCER
Amy Sugdon
POST PRODUCTION CO
The Mill
Stolen Lives
We see a young girl in a grubby bedsit. She's sitting on a bed. We don't see
her face. We intercut between this shot and a man undressing. Finally, the
camera moves round to reveal the young girl's face. It is the face of an old
woman. A face full of pain and devoid of hope.
|
 | PRODUCT
BBC 1Xtra
TITLE
Street Music
PRODUCTION CO
Academy
DIRECTOR
Nick Gordon
PRODUCER
Sally Campbell
AGENCY
Fallon
CREATIVE DIRECTOR
Andy Mcleod /
Richard Flintham
COPY WRITER
Rob Potts
ART DIRECTOR
Andy Jex
AGENCY PRODUCER
Kirsty Burns /
Charlie Gatsky
POST PRODUCTION CO
Big Buoy
Street Music
We follow a day in the life of a vibrant UK city and its people. However,
all the sounds of the city and indeed, the English language itself have been
replaced by Hip Hop, Drum 'n' Bass and R 'n' B; the urban music that is the
unofficial soundtrack to inner city life.
|
 | PRODUCT
The Big Issue
TITLE
Rip Off
PRODUCTION CO
Method Films
DIRECTOR
Richard Anthony
PRODUCER
Patrick Duguid
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Trevor Beattie
COPY WRITER
James Sinclair
ART DIRECTOR
Ed Morris
AGENCY PRODUCER
Diane Croll
POST PRODUCTION CO
The Moving
Picture Company
Rip Off
This ad shows a typically tragic path to homelessness via child abuse,
mental disorder and addiction in order to confront the widely held prejudice
that manyhomeless people are just in it for the money. They're not. Andthere
is no Rip Off. But there is The Big Issue Foundation.
|
 | PRODUCT
Brylcreem
TITLE
Bad Barnet
PRODUCTION CO
Blink Productions
DIRECTOR
Mark Denton
PRODUCER
Doochy Moult
AGENCY
WCRS
CREATIVE DIRECTOR
Leon Jaume
COPY WRITER
Andrew Brittain
ART DIRECTOR
Yu King
AGENCY PRODUCER
Sally Lipsius
POST PRODUCTION CO
Rushes
Bad Barnet
An isolated town is populated entirely by people with terrible hairstyles. A
young man goes to the barbers and gets a proper haircut, which the barber
improves with Brylcreem. The townsfolk disapprove of his attractive
hairstyle. He leaves town past a sign saying "You are now leaving Bad
Barnet".
|
 | PRODUCT
Budweiser
TITLE
Good Listener
PRODUCTION CO
Cowboy Films /
Crossroads Films
DIRECTOR
Nick Lewin
PRODUCER
Andrew Denyer
AGENCY
Goodby, Silverstein & Partners, San Francisco
CREATIVE DIRECTOR
Jeff Goodby
COPY WRITER
James Horner
ART DIRECTOR
Mike McKay
AGENCY PRODUCER
Mike McKay
POST PRODUCTION CO
Filmcore LA
Good Listener
The idea behind this commercial is based on a simple
truth: Intimate, human relationships cannot compete with beer and sport.
This harsh reality is observed at a local pub, where a girlfriend opens
herself up to her man - while he masterfully follows the game over her
shoulder. And never gets caught.
|
 | PRODUCT
DfT Road Safety
TITLE
Two Things At Once
PRODUCTION CO
The Paul Weiland
Film Company
DIRECTOR
Susan Roberson
PRODUCER
Mary Francis
AGENCY
AMV BBDO
CREATIVE DIRECTOR
Nick Worthington /
Paul Brazier
COPY WRITER
Nick Worthington
ART DIRECTOR
Paul Brazier
AGENCY PRODUCER
Yvonne Chalkley
POST PRODUCTION CO
Framestore CFC
Two Things At Once
Two mouths talk at the same time. It's impossible to concentrate on them
both. Then one stops. "It's hard to concentrate on two things at the same
time". The other mouth then speaks. "You're four times more likely to have a
road accident when you're on a mobile phone".
Think. Switch it off
|
 | PRODUCT
Domestic Abuse
TITLE
Doll's House
PRODUCTION CO
Mustard / MTP
DIRECTOR
Sam Miller
PRODUCER
Simon Mallinson
AGENCY
Barkers Advertising Scotland
CREATIVE DIRECTOR
Nick Lang / Norrie Leckie
COPY WRITER
Nick Lang
ART DIRECTOR
Norrie Leckie
AGENCY PRODUCER
Nick Lang / Norrie Leckie
POST PRODUCTION CO
VTR
Doll's House
This campaign set out to make domestic abuse unconditionally unacceptable
and something that should never be tolerated within Scottish society. This
commercial is part of the third phase of the National campaign, which
focuses on the emotional impact that domestic abuse can have on children.
This chilling reminder is innocently delivered by the little girl's
"Not in front of the kids".
|
 | PRODUCT
Dulux Once
TITLE
Une journee d'amour
PRODUCTION CO
The Paul Weiland
Film Company
DIRECTOR
Toby MacDonald
PRODUCER
Kate Martin
AGENCY
AMV BBDO
CREATIVE DIRECTOR
Peter Souter
COPY WRITER
Nick Worthington
ART DIRECTOR
Paul Brazier
AGENCY PRODUCER
Carol Powell
POST PRODUCTION CO
The Mill
Une journee d'amour
A painter arrives to paint a woman's apartment. It's love at first sight. He
starts work. She prepares lunch. She comes to see how he's getting on. He's
packing up. She can't believe he's finished and asks if he's coming back. He
says no. She's heartbroken.
Dulux Once. A perfect finish in just one coat.
|
 | PRODUCT
Five: Michael Jackson Documentary
TITLE
Morphing Michael
PRODUCTION CO
Buggg Films
DIRECTOR
Stephen Ward / Bil Bungay
PRODUCER
Trevor Beattie
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Trevor Beattie
COPY WRITER
Trevor Beattie
ART DIRECTOR
Bil Bungay
AGENCY PRODUCER
Lucy Wood
POST PRODUCTION CO
LordWard Inc
Morphing Michael
In order to trail Five's TV show "Michael Jackson's Face", we see the
superstar's life flash before us, his features evolving seamlessly from
chubby AfroAmerican infant to the pale, emotionless death-masked adult of
today. A caption then asks: "If this is what's happening outside, what's
going on inside?".
|
 | PRODUCT
French Connection UK
TITLE
Vive Le Fcuk
PRODUCTION CO
The Paul Weiland
Film Company
DIRECTOR
Toby MacDonald
PRODUCER
Mary Francis
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Trevor Beattie
COPY WRITER
Trevor Beattie
ART DIRECTOR
Bil Bungay
AGENCY PRODUCER
Diane Croll
POST PRODUCTION CO
The Moving
Picture Company
Vive Le Fcuk
London, seen through the eyes of an English man too cool to be English. He
believes he's Jean-Paul Belmondo. He thinks he's living in a black and white
arthouse movie. He chain-smokes with attitude. He wears French Connection.
And only his Mum knows The Truth...
Vive le Fcuk!
|
 | PRODUCT
Honda Accord
TITLE
Cog
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Antoine Bardou-Jacquet
PRODUCER
James Tomkinson
AGENCY
Wieden & Kennedy London
CREATIVE DIRECTOR
Tony Davidson /
Kim Papworth
COPY WRITER
Ben Walker
ART DIRECTOR
Matt Gooden
AGENCY PRODUCER
Rob Steiner
POST PRODUCTION CO
The Mill
Cog
An astonishing 'domino rally' using the parts of the Honda Accord. This
quirky chain reaction of wheels, cogs and switches creates a sequence,
culminating in the grand finale of the final finished car.
|
 | PRODUCT
John Smith's
TITLE
Babies
PRODUCTION CO
Spectre
DIRECTOR
Daniel Kleinman
PRODUCER
Johnnie Frankel
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Paul Silburn /
Trevor Beattie
COPY WRITER
Paul Silburn / John Allison / Chris Bovill
ART DIRECTOR
Paul Silburn / John Allison / Chris Bovill
AGENCY PRODUCER
Diane Croll
POST PRODUCTION CO
The Mill
Babies
The John Smith's No Nonsense Man has been teaching his 4-year-old daughter
the facts of life in graphic detail. Much to the horror of his wife and
friends.
|
 | PRODUCT
John Smith's
TITLE
Diving
PRODUCTION CO
Spectre
DIRECTOR
Daniel Kleinman
PRODUCER
Johnnie Frankel
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Paul Silburn /
Trevor Beattie
COPY WRITER
Paul Silburn
ART DIRECTOR
Paul Silburn
AGENCY PRODUCER
Diane Croll
POST PRODUCTION CO
The Mill
Diving
The John Smith's No Nonsense Man shows that there's only one way for a man
to enter a swimming pool.
|
 | PRODUCT
John Smith's
TITLE
Mum
PRODUCTION CO
Spectre
DIRECTOR
Daniel Kleinman
PRODUCER
Johnnie Frankel
AGENCY
TBWA \ London
CREATIVE DIRECTOR
Paul Silburn /
Trevor Beattie
COPY WRITER
Paul Silburn / Chris Kelly / Rob Webster
ART DIRECTOR
Paul Silburn / Chris Kelly / Rob Webster
AGENCY PRODUCER
Diane Croll
POST PRODUCTION CO
The Mill
Mum
The John Smith's No Nonsense Man decides to put his 55 year old mother into
an old people's home because he wants to put a snooker table in her room and
her moustache is scaring the kids.
|
 | PRODUCT
John West Tuna
TITLE
Shark
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Traktor
PRODUCER
Traktor
AGENCY
Leo Burnett London
CREATIVE DIRECTOR
Leo Burnett
COPY WRITER
Steve Jones
ART DIRECTOR
Martin Lorraine
AGENCY PRODUCER
Graeme Light
POST PRODUCTION CO
The Moving
Picture Company
Shark
John West demonstrates to customers how far they will go to secure the best
Tuna. A huge shark is pulled on board a fishing boat. The crew stare back
stunned as a fisherman holding a tuna hauls himself from the sharks open
mouth. Then, in an everyday manner, he washes his fish whilst the speechless
fishermen look on.
|
 | PRODUCT
Johnnie Walker
TITLE
Fish
PRODUCTION CO
Spectre
DIRECTOR
Daniel Kleinman
PRODUCER
Johnnie Frankel
AGENCY
BBH
CREATIVE DIRECTOR
Mark Hunter
COPY WRITER
Clive Pickering
ART DIRECTOR
Neil Dawson
AGENCY PRODUCER
Amy Sugdon
POST PRODUCTION CO
Framestore CFC
Fish
In mid ocean a shoal of creatures twists and turns underwater. Coming closer
we see they are humans, swimming like fish entering a shallow bay. One feels
sand under his feet, he rises tentatively and walks
from the ocean, followed by the other fish people.
Keep Walking, Johnnie Walker.
|
 | PRODUCT
Kronenbourg
TITLE
Vive La Grande Bretagne
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Chris Palmer
PRODUCER
Susa Howat
AGENCY
M&C Saatchi
CREATIVE DIRECTOR
Tiger Savage /
Mark Goodwin
COPY WRITER
Mark Goodwin
ART DIRECTOR
Tiger Savage
AGENCY PRODUCER
Bruce McKelvie
POST PRODUCTION CO
Play
Vive La Grande Bretagne
In 1815 Wellington defeated Napoleon at Waterloo. But what if he hadn't and
Great Britain was now a part of France? This commercial asks what would our
lives be like? Would we eat better? Look better? Shrug better? Would we race
poodles, instead of greyhounds? Would everything we say sound sexy? And
would our favourite beer be Kronenbourg 1664.
|
 | PRODUCT
Levis
TITLE
Rub
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Frank Budgen
PRODUCER
Paul Rothwell
AGENCY
BBH
CREATIVE DIRECTOR
Stephen Butler
COPY WRITER
Fred Raillard /
Fraid Mokart
ART DIRECTOR
Fred Raillard /
Fraid Mokart
AGENCY PRODUCER
Amy Sugdon
POST PRODUCTION CO
The Mill
Rub
This ad for Levi's worn jeans set about to completely redefine the
perception of worn denim as a finish. It put forward the idea that worn
denim is a direct result of young peoples addiction to rubbing themselves at
any time, any place. The world loves to rub and everyone is doing it.
|
 | PRODUCT
Levis Type 1 Jeans
TITLE
Swap
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Michel Gondry
PRODUCER
Madeleine Sanderson
AGENCY
BBH
CREATIVE DIRECTOR
BBH
COPY WRITER
David Chalu
ART DIRECTOR
Stephen Rutterford
AGENCY PRODUCER
Andy Gulliman
POST PRODUCTION CO
Buf / The Whitehouse
Swap
A new breed of humans represent Levis type 1 Jeans. These mouse / human
hybrids are cool, sophisticated outsiders who fearlessly treat humans as
equals and hold a kidnapped cat to ransom.
|
 | PRODUCT
Lexus SC430
TITLE
Rome
PRODUCTION CO
RSA Films Limited
DIRECTOR
Carl Erik Rinsch
PRODUCER
Dickie Jeffares
AGENCY
Saatchi & Saatchi
CREATIVE DIRECTOR
David Droga
COPY WRITER
Gavin Kellett
ART DIRECTOR
Nik Studzinski
AGENCY PRODUCER
Sally-Ann Dale
POST PRODUCTION CO
The Mill
Rome
Our hero is driving through Rome in his Lexus. However, instead of the usual
hustle and bustle of tourists and traffic, the place is deserted. He then
stops in a plaza to buy a newspaper. As he steps out of the sanctuary of the
car, everything returns to normal.
|
 | PRODUCT
Magic FM
TITLE
Moved by Magic
PRODUCTION CO
Spectre
DIRECTOR
Daniel Kleinman
PRODUCER
Johnnie Frankel
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Mother
ART DIRECTOR
Mother
AGENCY PRODUCER
Andrew Shelton
POST PRODUCTION CO
Framestore CFC
Moved by Magic
The music played on Magic FM is so infectious that long after this household
have gone to sleep they can't help dancing to the rhythm. The baby in it's
cot does a mean Travolta, the dog in its basket shakes it's hips and the
mother and father get jiggy with it.
|
 | PRODUCT
Marmite
TITLE
Lifeguard
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Dominic Murphy
PRODUCER
James Tomkinson
AGENCY
BMP DDB
CREATIVE DIRECTOR
BMP DDB
COPY WRITER
Adam Tucker
ART DIRECTOR
Justin Tindall
AGENCY PRODUCER
Michael Parker
POST PRODUCTION CO
The Mill
Lifeguard
A Lifeguard on duty tucks into a Marmite sandwich. His snack is interrupted
by a drowning swimmer. As the lifeguard gives the swimmer mouth to mouth the
revived victim can not resist the guards Marmite tasting lips.
|
 | PRODUCT
McDonald's
Football Sponsorship
TITLE
Goalie
PRODUCTION CO
Therapy Films
DIRECTOR
James Haworth
PRODUCER
Justin Edmund-White
AGENCY
Leo Burnett London
CREATIVE DIRECTOR
Leo Burnett
COPY WRITER
Jonathan Budds
ART DIRECTOR
Anita Davis
AGENCY PRODUCER
Lyndsay Myerscough
POST PRODUCTION CO
Framestore CFC
Goalie
Anyone who played football as a young kid willremember the absurdity of
trying to play keeper in a full size goal. Dare we say it, even Emile Heskey
could have scored against this little lad!
|
 | PRODUCT
McDonald's
Football Sponsorship
TITLE
Goalposts
PRODUCTION CO
Therapy Films
DIRECTOR
James Haworth
PRODUCER
Justin Edmund-White
AGENCY
Leo Burnett London
CREATIVE DIRECTOR
Leo Burnett
COPY WRITER
Richard Selbourne
ART DIRECTOR
Adrian Belcham
AGENCY PRODUCER
Lyndsay Myerscough
POST PRODUCTION CO
Framestore CFC
Goalposts
This was one of fourteen idents that James shot for our McDonald's Football
Sponsorship Campaign in just three days. Goalposts was one of the simplest
of the whole bunch to film. Three slightly different takes, one for luck and
then straight on to the next ad.
|
 | PRODUCT
MFI
TITLE
Bedroom Vic & Bob
PRODUCTION CO
Stark Films
DIRECTOR
Jeff Stark
PRODUCER
Matt Hollis / Cathy Green
AGENCY
Publicis Ltd
CREATIVE DIRECTOR
Gerry Moira
COPY WRITER
Noel Sharman
ART DIRECTOR
Stephen Glenn
AGENCY PRODUCER
Jackie Ankelen
POST PRODUCTION CO
Rushes
Bedroom Vic & Bob
"Who's bedroom is this?" the title in the commercial asks. A combination of
skilled direction, crafty editing and mysterious dialogue results in the
reveal being as suprising as it is humorous. Vic and Bob (doing their best
Morecambe and Wise) living in the domestic bliss of an MFI Schrieber
bedroom.
|
 | PRODUCT
Nike
TITLE
Pretzel
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Tom Carty
PRODUCER
Mary-Ann Marino
AGENCY
Wieden & Kennedy Portland
CREATIVE DIRECTOR
Hal Curtis / Mike Byrne
COPY WRITER
Jonathan Cude
ART DIRECTOR
Matt Stein
AGENCY PRODUCER
Thomas Harvey
POST PRODUCTION CO
Company 3 New York
Pretzel
A young woman races a subway train from one stop to the next in order to
purchase a pretzel. She dashes from the station, down the street, buys her
pretzel, runs to the next subway stop, and meets the train. How? Nike Shox,
of course. The shoes have more go.
|
 | PRODUCT
Nike
TITLE
The Great Return
PRODUCTION CO
Outsider
DIRECTOR
Rupert Sanders
PRODUCER
Paul McPadden
AGENCY
Wieden & Kennedy
Portland
CREATIVE DIRECTOR
Hal Curtis
COPY WRITER
Mike Byrne
ART DIRECTOR
Monica Taylor
AGENCY PRODUCER
Andrew Loevenguth
POST PRODUCTION CO
Method, Santa Monica
The Great Return
Toss a football into the hands of any red-blooded American and watch this
fantasy act itself out - the runner will dodge and weave through a cast of
invisible defenders to an arbitrary end zone as the imaginary time clock
runs out. The spot serves to complete the fantasy by creating a reality
where the rest of the world is in on the game.
|
 | PRODUCT
Nike
TITLE
Puddle
PRODUCTION CO
Outsider
DIRECTOR
Dom & Nic
PRODUCER
John Madsen
AGENCY
Wieden & Kennedy Amsterdam
CREATIVE DIRECTOR
Paul Shearer
COPY WRITER
Carlo Cavallone
ART DIRECTOR
Rachid Ahouyek
AGENCY PRODUCER
Jasmine Kimera
POST PRODUCTION CO
Final Cut, London
Puddle
A private rivalry builds up between a pair of joggers as they splash one
another by running through puddles. Eventually they are both beaten by a
coach accelerating through a giant puddle in front of them, soaking them
right through. A nod to Nike's sponsorship of Manchester United is made when
we realize the coach is carrying a selection of United players, including
Rio Ferdinand and Ruud van Nistelrooy.
|
 | PRODUCT
Nike
TITLE
Streaker
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Frank Budgen
PRODUCER
Paul Rothwell
AGENCY
Wieden & Kennedy Portland
CREATIVE DIRECTOR
Hal Curtis
COPY WRITER
Jonathan Cude
ART DIRECTOR
Matt Stein
AGENCY PRODUCER
Jennifer Smieja
POST PRODUCTION CO
Method, Santa Monica
Streaker
A streaker runs onto the pitch during the middle of a football match.
Normally he would be caught quickly and escorted off. This streaker cannot
be caught. He evades the authorities, only to return for a curtain call. How
does he do it? Nike Shox. The shoes give him more go.
|
 | PRODUCT
Orange Gold
TITLE
Carrie Fisher
PRODUCTION CO
Hungry Man
DIRECTOR
Bryan Buckley
PRODUCER
Kevin Byrne
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Yan Elliott
ART DIRECTOR
Luke Williamson
AGENCY PRODUCER
Sarah Case
POST PRODUCTION CO
VTR
Carrie Fisher
Carrie Fisher pitches her film idea to the Orange Film Commission Board. Her
tale of two lovers, who can only correspond by letter, fails to impress. It
seems the board are 'looking for the magic'. In a bid to 'make it relevant'
they propel the 19th century period piece into the 21st century. They get
rid of the fog, and the horse, and replace it with a car! Perfect. Our
lovers can now correspond by... 'text'! Orange congratulate themselves, and
why not... 'the magic is back in'!
Don't let a mobile phone ruin your movie.
Please switch it off
|
 | PRODUCT
Orange Gold
TITLE
Roy Scheider
PRODUCTION CO
Hungry Man
DIRECTOR
Bryan Buckley
PRODUCER
Kevin Byrne
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Yan Elliott
ART DIRECTOR
Luke Williamson
AGENCY PRODUCER
Sarah Case
POST PRODUCTION CO
VTR
Roy Scheider
Roy Scheider pitches his film idea (The Colombian Connection) to the Orange
Film Commission Board. All is going well until he reveals it's a black and
white film, which confuses the board as this is supposed to be a film about
photo messaging which only comes in colour. Suddenly, they come up with a
solution - and poor Roy
is left dumbfounded as the Board decide to turn his
'Film Noir' masterpiece into a brilliant example of 'Film Orange'. Unlucky
Roy - you're gonna need a bigger boat!
Don't let a mobile phone ruin your movie.
|
 | PRODUCT
Orange Gold
TITLE
Spike Lee
PRODUCTION CO
Hungry Man
DIRECTOR
Bryan Buckley
PRODUCER
Kevin Byrne
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Yan Elliott
ART DIRECTOR
Luke Williamson
AGENCY PRODUCER
Sarah Case
POST PRODUCTION CO
VTR
Spike Lee
Spike Lee pitches his new film idea ('Black and Blue - the rise of a black
baseball player') to the Orange Film Commission Board, who struggle to see
the relevance of the piece to Orange - until, that is, they realise it's a
film about 'colour' and Orange is, of course, a colour. Spike sits
speechless as the Board massacre his true story, suggesting that it would be
more sensible if the hero played for the Giants - who sport Orange's
corporate colours. And while they're at it, couldn't they set the film in
Orange County?
Don't let a mobile phone ruin your movie.
|
 | PRODUCT
Sony Playstation
TITLE
The Getaway
PRODUCTION CO
Stink / Smuggler
DIRECTOR
James Brown
PRODUCER
Kim Belcham
AGENCY
TBWA \ Chiat \ Day \
Los Angeles
CREATIVE DIRECTOR
Jerry Gentile
COPY WRITER
Scott Duchon
ART DIRECTOR
Lew Willig
AGENCY PRODUCER
Will St. Clair
POST PRODUCTION CO
The Whitehouse, London
The Getaway
What is created in this spot is a live re-enactment of
a scene from the game, The Getaway. A gang of criminals is chasing the main
character, our anti-hero Mark Hammond, through the streets of London. We see
all the action from the perspective of an innocent bystander.
|
 | PRODUCT
Stella Artois
TITLE
Devils Island
PRODUCTION CO
Academy
DIRECTOR
Jonathan Glazer
PRODUCER
Rupert Smythe
AGENCY
Lowe
CREATIVE DIRECTOR
Paul Weinberger
COPY WRITER
Vince Squib
ART DIRECTOR
Vince Squib
AGENCY PRODUCER
Sarah Hallet
POST PRODUCTION CO
Smoke and Mirrors
Devils Island
During a fight on board a prison ship a guard's bottle
of Stella is knocked into the hands of a prisoner. His attempts to consume
it are constantly thwarted by his fellow prisoners who are eager to steal
it. He solves the problem by hitting a guard whereupon he's placed
in solitary - the perfect place to enjoy his Stella.
|
 | PRODUCT
Supernoodles
TITLE
Salsa
PRODUCTION CO
Harry Nash
DIRECTOR
Ringan Ledwidge
PRODUCER
Sally Humphries
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Mother
ART DIRECTOR
Mother
AGENCY PRODUCER
Fiona Plumstead
POST PRODUCTION CO
VTR
Salsa
In this spot the Noodles versus Posh snacks gets the Western treatment in
the form of a gun(less) battle in the minicab office. The outcome is
seemingly desperate for our heroes, until.....
|
 | PRODUCT
Apple Tango
TITLE
Postman
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Traktor
PRODUCER
Phillipa Smith
AGENCY
Clemmow Hornby Inge
CREATIVE DIRECTOR
Charles Inge
COPY WRITER
Brian Turner
ART DIRECTOR
Micky Tudor
AGENCY PRODUCER
Anthony Falco
POST PRODUCTION CO
The Moving
Picture Company
Postman
A young lad tries to recreate the full-on hit of apple that you get with
Apple Tango.
Endline: You know when you've been Tango'd.
|
 | PRODUCT
Orange Tango
TITLE
Barrel miss
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Traktor
PRODUCER
Phillipa Smith
AGENCY
Clemmow Hornby Inge
CREATIVE DIRECTOR
Charles Inge
COPY WRITER
Brian Turner
ART DIRECTOR
Micky Tudor
AGENCY PRODUCER
Anthony Falco
POST PRODUCTION CO
The Moving
Picture Company
Barrel Miss
A young lad tries to recreate the hit of orange that you get with Orange
Tango but fails.
Endline: You know when you've not been Tango'd.
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The Times
TITLE
Bottle
PRODUCTION CO
Gorgeous Enterprises
DIRECTOR
Chris Palmer
PRODUCER
Paul Rothwell
AGENCY
Rainey Kelly Campbell
Roalfe / Y&R
CREATIVE DIRECTOR
Robert Campbell /
Mark Roalfe
COPY WRITER
Mike Boles
ART DIRECTOR
Jerry Hollens
AGENCY PRODUCER
Claudio Gorini
POST PRODUCTION CO
The Quarry
Bottle
A bottle is revealed to be more important than just an everyday object. It's
the source of our first food, a ship-launcher, a toy at a swingers' party,
the cause of
a scar, a Molotov Cocktail and a way to escape from
the world.
Are you missing what's important? The Times.
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United Airlines
TITLE
Tips
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Eric Lynne
PRODUCER
David Stewart
AGENCY
Fallon
CREATIVE DIRECTOR
Andy Mcleod /
Richard Flintham
COPY WRITER
Glenn Gibbins
ART DIRECTOR
Simon Roseblade
AGENCY PRODUCER
James Gilchrist
POST PRODUCTION CO
Big Buoy
Tips
United understands that going on holiday can be expensive. So to help make
things easier, they have introduced new low fares. This commercial features
a couple who, from the second they arrive at their holiday location, are
subjected to an endless stream of people showing up expecting a tip.
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United Airlines
TITLE
Golf
PRODUCTION CO
Harry Nash
DIRECTOR
Fredrik Bond
PRODUCER
Helen Williams
AGENCY
Fallon
CREATIVE DIRECTOR
Andy Mcleod /
Richard Flintham
COPY WRITER
Glenn Gibbins
ART DIRECTOR
Simon Roseblade
AGENCY PRODUCER
Kirsty Burns
POST PRODUCTION CO
Big Buoy
Golf
United Airlines empathises with business travellers that going away on
business isn't as glamorous as some people think. And whilst United can't
change that, they can at least offer a schedule that makes it as painless as
possible.
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United Airlines
TITLE
Checkout
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Eric Lynne
PRODUCER
David Stewart
AGENCY
Fallon
CREATIVE DIRECTOR
Andy McLeod
COPY WRITER
Simon Roseblade
ART DIRECTOR
Glen Gibbons
AGENCY PRODUCER
James Gilchrist
POST PRODUCTION CO
Big Buoy, London
Checkout
A couple are checking out of their hotel. The receptionist is totalling their
bill, whilst cheerfully enquiring if they enjoyed certain aspects of their
stay. The couple soon realise however, that no part of their stay has come
without a price.
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Vauxhall Corsa
TITLE
Hide and Seek
PRODUCTION CO
Academy
DIRECTOR
Frederic Planchon
PRODUCER
Simon Cooper
AGENCY
Delaney Lund Knox Warren and Partners
CREATIVE DIRECTOR
Garry Betts /
Malcolm Green
COPY WRITER
Keith Bickel
ART DIRECTOR
Carlos Anuncibay
AGENCY PRODUCER
Colin Hickson
POST PRODUCTION CO
The Moving
Picture Company
Hide and Seek
A group of Vauxhall Corsas play hide and seek in a city.
A title reads: Put the fun back into driving.
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Virgin Mobile
TITLE
Run! Wyclef! Run!
PRODUCTION CO
Blink Productions
DIRECTOR
Dougal Wilson
PRODUCER
Alice Rowbotham
AGENCY
Rainey Kelly Campbell
Roalfe / Y&R
CREATIVE DIRECTOR
Martha Riley
COPY WRITER
Richard Beesening
ART DIRECTOR
Martha Riley
AGENCY PRODUCER
Amanda Goodship
POST PRODUCTION CO
Rushes
Run! Wyclef! Run!
Having inadvertently signed a binding legal contract, Wyclef Jean now lives
in a trailer park with a very unattractive female fan. One day he escapes.
He dashes across country and reaches a road where he flags down a police
car. Unfortunately he's promptly arrested for 'breach of contract' and ends
up in prison. In the prison showers a mass murderer asks him to "pass the
soap", which, ominously, is on the floor. Virgin Mobile reminds you to "Be
careful what you sign".
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VW Polo
TITLE
Grand Slam
PRODUCTION CO
@radical.media
DIRECTOR
Lenard Dorfman
PRODUCER
Luke Beauchamp
AGENCY
BMP DDB
CREATIVE DIRECTOR
Ewan Patterson /
Jeremy Craigen
COPY WRITER
Fergal Ballance
ART DIRECTOR
Dylan Harrison
AGENCY PRODUCER
Lucy Westmore
POST PRODUCTION CO
Framestore CFC
Grand Slam
A guy slams every door he closes. The kind you should shut with care. The
bedroom door of a sleeping baby, a heavy oak door in a library, the glass
door of a shop fridge. All because he is so used to slamming the door of his
tough new Polo with a resounding "thunk".
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Microsoft X-Box
TITLE
Ear Tennis
PRODUCTION CO
Blink Productions /
Czar Films Belgium
DIRECTOR
Lionel Goldstein
PRODUCER
James Studholme / Ellen De Waele
AGENCY
BBH
CREATIVE DIRECTOR
Adam Chiappe /
Matthew Saunby
COPY WRITER
Adam Chiappe
ART DIRECTOR
Matthew Saunby
AGENCY PRODUCER
Veronica Alkon
POST PRODUCTION CO
Framestore CFC
EAR TENNIS
In ear tennis we follow the story of Kwang the ear tennis champion, he shows
us where he grew up in humble surroundings and through practice and
determination went on to become a great champion. Through his 'play more'
attitude he inspires players young and old, and shows them that you can
truly live the ear tennis dream.
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Xelibri
TITLE
Face Of The Future
PRODUCTION CO
Partizan Midi Minuit
DIRECTOR
Traktor
PRODUCER
Traktor
AGENCY
Mother
CREATIVE DIRECTOR
Mother
COPY WRITER
Mother
ART DIRECTOR
Mother
AGENCY PRODUCER
Mother
POST PRODUCTION CO
The Moving
Picture Company
Face of the Future
This commercial is set in the near future, in a time when everyone has the
same face. Our hero commits anillegal dance crime. What ensues is a farcical
elaborate police chase that demonstrates what a nightmare it would be if we
all looked the same. Thankfully he escapes to Hawaii. The End.
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Yellow Pages
TITLE
Haircut
PRODUCTION CO
2am Films
DIRECTOR
Paul Goldman
PRODUCER
Lucinda Wallop
AGENCY
AMV BBDO
CREATIVE DIRECTOR
Peter Souter
COPY WRITER
Mary Wear
ART DIRECTOR
Andy McKay
AGENCY PRODUCER
Trish Russell
POST PRODUCTION CO
The Moving
Picture Company
HAIRCUT
A man's attempt to cut his niece's hair ends in disaster. Help is at hand
however, when he uses Yellow Pages to book an emergency slot at a local hair
salon. As the mother waits outside the salon, he appears to be berating the
hairdresser for the awful mess she made of his niece's hair. In fact, he is
asking her to try to fix it.
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